Project Challenge
Objective
The challenge was to design a cost-effective, clean-looking custom-made booth to showcase technological advancements for Korea, the technological capital, at the Smart City Expo in Barcelona. The booth aimed to seamlessly integrate technology in various environments for co-exhibiting companies, presenting a non-aggressive yet impactful display of innovation.
Design Approach
Objective
The design centered around an open environment featuring a green zone and wood accents in walnut and oak. Graphic stickers were strategically used for cost-effective communication. The upper construction featured an impressive 8-meter-long curved LED wall, showcasing the client’s presentation, while a truss adorned with PVC letters added further visual impact.
The Solution
The end result
An innovative stand design merging technology and nature. With a green zone, walnut, oak accents, and an impressive 8-meter curved LED wall, it captivates visitors with dynamic presentations.
