Project Challenge
Objective
Designing a cost-effective and adaptable booth for Single Use Support posed the challenge of balancing modularity, adaptability, and standout appeal within a limited budget. When working with startups, delivering an extraordinary solution that reflects the company’s mission while remaining cost-effective is key. Our approach? A modular solution that can be used across multiple shows, spreading costs over various appearances while maintaining versatility and adaptability to different booth sizes and shapes. Reusable graphics, frames, and trusses redefine the cost landscape, making the design both unique and economical.
Design Approach
Make it bright! Using colors and technology.
The vibrant colors of SUS’s corporate design captivated attention, accentuating the modular, seamless, 4-meter-high walls devoid of shadows or dark spots. The reusable truss, adaptable to stands of varying sizes, further enhances flexibility. The stand’s brightness and the sleekness of the modular lighting system were key focal points, drawing attention to this emerging player in the pharma market.
